Arrange your profile, design carousels and frames, draft captions, then hand each post to Instagram. No Instagram login. No subscription.
iPhone only. On-device captions use Apple Intelligence on supported models.
So you reshuffle, delete, repost. And it still feels off. A profile is a composition, not a pile of posts. Swatch lets you see the whole grid before a single photo goes live.
One quiet workflow, from a blank grid to a feed that's ready to publish by hand.
Drag photos, videos and colour placeholders into a 3:4 grid, switch between accounts, and read the whole palette at a glance with the colour map.
Build carousels, frame photos in white or a palette colour, reposition inside the frame, and draft captions on-device, one post at a time.
Export the grid image or a numbered shot list, post each one in the Instagram app yourself, then tap a tile to mark it posted and watch your progress.
Block out a feed's colour story with palettes, so the whole rhythm reads before the photos exist.
Plan across every account, design carousels and frames in the app, and read a grid's whole palette at a glance. Every feature earns its place, and it's all the work of photographers who post for a living.
Keep a grid for each account, season or launch. Switch between them, drag tiles to reorder, and watch every profile take shape side by side.
Drop in colour placeholders to set a feed's rhythm before the photos exist, then let the colour map collapse every image to its dominant tone so the whole palette reads in one look.
Add slides, reorder them, and frame each one: white or palette-coloured borders, plus a Fit letterbox for landscapes. Apply a look to every slide in one tap, then export the set in order.
Wrap any photo in an Unfold-style border, white or pulled from your palette, and reposition inside the frame. The crop and border bake straight into the export.
On-device intelligence reads the photo and suggests captions in a tone you choose, or rewrites your own in a tap. Nothing leaves your phone, and there's no cloud account.
Tap a tile's corner once it's live and Swatch flags it as posted, so you can see what's already published and what's still to come without leaving the grid.
The big planners grew into scheduling suites that live in the cloud and bill monthly. Swatch stayed a tool.
What Swatch leaves out is the point. When the feed looks right, export a grid image or a numbered shot list and post by hand.
Swatch comes from PaperCloud. We're photographers who plan our own feeds, and we were tired of renting a planner by the month and handing unpublished work to someone else's servers just to arrange a grid. So we built the tool we wanted: private, offline, and yours to keep for one payment. The 3:4 grid, the colour map, the print-style frames, all of it comes from planning real shoots.
Early users on planning their feeds with Swatch.
I used to post one photo and hope the grid still worked. Now the whole month is laid out before anything goes live.
Being able to quickly add placeholders one after the other is so good. I block out a launch in colour before we've shot a single product.
No account, no subscription, and my photos never leave my phone. It does the one thing I needed and nothing else.
No subscriptions. No accounts. Just you and your grids.
The things photographers ask before they swatch.
Does the grid match Instagram's real proportions?
Yes. Swatch lays tiles out in Instagram's current 3:4 portrait crop, so the grid you plan is the grid you'll see on your profile.
Do I need an Instagram login?
No. Swatch never connects to Instagram. You plan privately, then post from the Instagram app yourself when you're ready.
Can I export my plan to post by hand?
Yes. Export the grid as a single image, or a numbered shot list to follow while you post by hand.
Is it really a one-time payment?
Yes. $8.99 once unlocks Pro for good, including offline. No subscription, no renewals, no surprise charges.
Can I design carousels in the app?
Yes. Add and reorder slides, frame each one in white or a palette colour, letterbox a landscape to Fit, and apply one look across the set. Export the slides in order, ready to post by hand.
Do the caption suggestions send my photos anywhere?
No. Captions are generated on your device with Apple Intelligence, on supported iPhones. Your photos and words never leave your phone, and there's no account or cloud.
Free to download. $8.99 once for unlimited grids and accounts.
Download on the App StoreiPhone only. On-device captions use Apple Intelligence on supported models.