Why Swatch exists.
Every feed planner eventually asks you to connect your account, then to subscribe, then to try the cloud AI captions. Swatch is the one that stops at the part you actually wanted: seeing how your grid will look before you commit to it.
If you treat your Instagram as a body of work, the grid is the composition: the relationships between frames, the rhythm of light and dark, the colour story running down the page. That deserves a tool that respects it, not a dashboard that buries it under analytics.
The cuts are the plan
Swatch leaves out auto-posting, scheduling, analytics and in-app filters on purpose. Those features are exactly what push every competitor toward forced logins and monthly fees. Removing them is what lets Swatch stay free of accounts, free of subscriptions, and entirely on your device. (Caption suggestions are the one helper, and they run on-device, so nothing leaves your phone.)
By photographers, for photographers
Design placeholders are first-class here. Plan a palette with colour swatches before a single photo exists, then drop your shots in, design your carousels and frames, and rearrange until the wall reads right. It's a lightbox for your feed, not a posting machine.
Who makes it
Swatch is built by papercloud.studios, a small studio that likes quiet, single-purpose software. If that's your kind of thing too, get in touch through the contact form.