Questions, answered.

Not directly, and that's so anyone can use it. Instagram only lets creator and business accounts post through other apps, so a built-in connection would mean asking you to convert your personal account first. Swatch works with any account instead: plan the whole feed here, then hand each finished post to Instagram in a couple of taps.

Yes. Swatch lays tiles out in Instagram's current 3:4 portrait crop, so the grid you plan is the grid you'll see on your profile. Reels and carousels sit in the same grid with their own markers, so nothing shifts once a post is live.

Press and hold a tile, then drag to reorder, or drop a new one in anywhere. The grid reflows around it smoothly, so you can keep tuning the layout without it jumping or collapsing.

Yes. Open a carousel to add and reorder slides, frame each one in white or a palette colour, letterbox a landscape to Fit, and reposition the photo inside its frame. Apply one look across the whole set, then export the slides in order, ready to post.

Yes. Export the grid as a single image, or a numbered shot list to follow as you post, so there's a clean handoff from planned to posted.

Swatch keeps a high-resolution copy of each photo for planning. Smaller images are stored exactly as they are; very large ones are scaled to about 3000px on the long edge, which is still well above the size Instagram publishes, so your exports stay sharp. Applying a layout or frame re-renders the image, and exports are saved as high-quality JPEGs.

No. Swatch is free to download, with a one-time unlock (Pro) to use it fully. No renewals, no monthly fees.

Nothing. Your first grid is yours to keep, free, on your device. Pro only adds more grids and accounts; we never delete your work or lock you out of what you've already planned.

Swatch stores your plans on your iPhone and can sync them through your private iCloud across your Apple devices. There is no Swatch account and no Swatch server, so we cannot view your grids. See the privacy page for the full picture.

No. On supported iPhones, captions are generated on-device with Apple Intelligence: the app reads the photo locally to suggest a caption in a tone you choose, or polishes your own in a tap. Your photos and words are used only on your device for this, never uploaded to us.