Your feed is yours.

Swatch is built to need nothing from you. No account, no servers, no tracking. Most privacy policies explain what a company does with your data; this one explains why there's nothing to do.

What we collect

Nothing. Swatch has no accounts and no analytics. We never see your grids, your photos, your captions, or how you use the app. There is no profile, no email list, no usage log.

Where your plans live

On your iPhone, and in your own private iCloud so your grids sync across your Apple devices. There's no Swatch account and no Swatch server, so we never receive them.

Your photos

Photos you add are read on your device to build the grid and to sample each image's dominant colour. They are never sent to us; they sync only within your own private iCloud, alongside the rest of your Swatch data.

Third parties

None touch your planning data. There are no ad networks, trackers, or analytics scripts. If you use the contact form on the Support page, only what you type into it is sent to us, so we can reply.

Questions

Use the contact form and a real person will answer.